Current state analysis
Pre-study
Before we start an ongoing engagement, we always carry out a current state analysis to see where the company stands today. Strategy and optimisation have to start from where a company or organisation is now. Depending on that starting point, we can either review every digital channel the company operates in or focus on a single priority area.
A current state analysis also involves looking back, which may sound contradictory, but the aim is to follow how the company has developed over time. It usually means comparing the past year with earlier periods.
The analysis answers questions such as
- Does your company’s website get less traffic than it could?
- Where does the website’s traffic come from today?
- Does your website get a lot of traffic but a low proportion of visitors who convert?
With those answers, we can help companies prioritise their efforts and draw up an action plan.
To carry out a current state analysis, we need access to the measurement tools the company uses today, such as Google Analytics and Google Search Console. If the company does not have these tools, we can also help set them up.
If you would like us to guide you and make sure the action plan is implemented correctly, we offer services in each area, for example SEO, search advertising, conversion or customer retention.
Want to know where you stand today?
Call us, or fill in the form and we will get back to you.