Tool setup

Among other things, we use analytics tools to measure how areas such as SEO and conversion are performing and to evaluate campaigns. Getting started with analytics can be difficult if no tool is installed and your company lacks the knowledge or resources to set one up.

The missing tool might be a specialist one for a particular type of measurement, but it can also be something as fundamental as Google Tag Manager or Google Search Console.

If a tool is missing, we set up the tools that are needed. Whichever area has been prioritised, we usually start our projects by setting up the tools.

Tools we often install:

Google Analytics

Google Tag Manager

Data Studio

Contentsquare (formerly Hotjar)

Matomo