About Carnaby

How Carnaby approaches digital marketing strategy

Carnaby Solutions is a strategy agency. Dan Rasmussen and Nikke Lindqvist founded Carnaby to work with digital marketing, supporting companies with knowledge that complemented what traditional media agencies offered. We wanted to help our clients become visible online without relying only on bought advertising space. Creating that visibility is still an important part of the work at Carnaby.

We talk a lot with our clients about reaching people without relying solely on buying advertising space. Visibility in search engines is a key way of reaching people. Working on it is ongoing strategic work rather than a short-term campaign, and it affects the client company’s entire behaviour online. The work covers how the company communicates on its website, how it builds relationships beyond the site and how it monitors what happens to its brand on the internet.

We also work to make sure that the communication we create gets shared. That can mean others referring to and writing about what the company says, individuals talking to each other about it, or the company itself engaging with relevant issues online beyond its own website.

What Carnaby offers in digital marketing

Carnaby also takes care of online communication as a whole. Our team has a range of specialist skills and backgrounds, and together we have both broad and deep knowledge of communication on the web.

Our core idea is to combine our long background in CRM with equally long experience of communication in digital media. This means that we always start from results and goals when we take on an assignment, an approach our years in the industry have taught us. The combination also grounds the work in what target audiences want and how they behave.