Web strategy

Once the analysis is done, we can create a strategy for reaching the company’s goals. In the short term, the goals might be to get more traffic to the website, raise the overall conversion rate, or improve conversion for a single service. Whatever the goals, we have to choose a way to reach each goal and sub-goal.

Part of the strategy work involves pinpointing the target audiences that matter most strategically or are most likely to convert. We start by selecting the target audiences for a particular goal area, which tells us which channels to use and how to shape the communication, timing, offers and design.

Another part is deciding which digital channels we need to develop and be active in to reach the target audiences we want. Through analysis, we will be able to form a hypothesis about which channels to choose and how to divide the effort between them.

Which sub-strategies need to be drawn up depends on the goal areas and on which target audiences are relevant to address. Based on the company’s circumstances and the pre-study we carry out, we will be able to prioritise the goals, choose a strategy and draw up a plan for implementation.