Management
Nikke Lindqvist
Head of SEO
Nikke Lindqvist is one of Sweden’s leading experts in search engine optimisation, known in the industry as SEO. Nikke has worked in the field for as long as Google has existed. He first learnt the ever-changing logic of how to make websites rank well in search by working on his own web projects.
By training, Nikke is a university graduate and a qualified language consultant in Swedish.
Besides advising companies and organisations on SEO, Nikke is a blogger, speaker, trainer and commentator. He is happy to debate the ethics of search engine optimisation and internet policy, and is a keen advocate of an open internet.
The basic premise of search engine optimisation is that Google fundamentally wants to show the best page on the web for every single search query, which places high demands on both the people who build the pages and the people who write them.
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