Dan Rasmussen

Dan Rasmussen has worked in advertising, the internet and CRM since the mid-1990s.

His roles have included CEO of the direct marketing agency Nerell and the analytics company ActionBase, and he is a former partner in the communications group A-Com. Dan also founded, and was formerly a partner in, Starcom 1.1.3, Trackster and several specialist internet companies.

Before that, Dan built extensive experience in leadership and business development at financial companies, including as head of a company within GE Capital.

Over the years Dan has developed CRM processes at many industry-leading companies. Examples include Swedbank, Boxer, SEB, Mitsubishi, Trygg-Hansa and EON. This work has covered customer segmentation, the structure of sales processes and methods for customer communication that drives sales and builds relationships.

In 2005 Dan founded Carnaby Solutions together with Nikke Lindqvist, as a consultancy advising on digital media. Since early 2008 the company’s main focus has shifted to web strategy, where it takes a coordinating role when companies launch or develop their online presence.

Given Dan’s background in CRM and the methods and working models he has developed, it is now natural to bring this experience together with the internet as an interface. This is the foundation of what Carnaby Solutions offers.

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